Digital Marketing: Strategy, Tools & Analytics
This hands-on course provides a comprehensive introduction to the world of digital marketing. You’ll learn how to plan, execute, and measure effective digital marketing campaigns using the latest tools and best practices. Covering everything from SEO and content strategy to paid advertising and data analytics, this course is ideal for aspiring marketers, entrepreneurs, and professionals looking to build or grow their online presence.
What You’ll Learn:
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The fundamentals of digital marketing and the digital customer journey
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How to create effective content strategies for blogs, social media, and email
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Search Engine Optimization (SEO) techniques to drive organic traffic
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Pay-Per-Click (PPC) advertising with Google Ads and social platforms
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Social media marketing strategies and campaign planning
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Email marketing tools, automation, and performance tracking
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Web analytics using Google Analytics and other tools to measure success
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How to build and execute a full digital marketing plan
Features
- Lectures and tutorials
- Real-world projects and case studies
- Weekly quizzes and a capstone campaign project
Target audiences
- Business owners and entrepreneurs
- Marketing students or professionals
- Career switchers entering the digital space
- Anyone who wants to grow a brand or audience online
